In developing a business, we must know partners who work together. In addition to avoiding conflicts in the future, this can also make a smooth business strategy. Try to create a business strategy that can keep up with market changes and always read this King Kong agency review.
If at the time of marketing your business needs influencers, then you can’t just choose. Don’t just look at the number of followers or the intensity of the influencer with the audience. Make sure you do some of the things below.
1. Know your target audience
Like any other marketing strategy, you have to determine your target audience first. This is to make it easier for you to choose the influencers to partner with, determine how to deliver messages, content to be created, media, and more. Get to know, what forms of information they like, the most famous influencers among them, and the social media that they often use.
2. Define marketing objectives
The purpose of marketing activities can vary. It can be used to increase brand awareness, increase engagement with the audience, increase sales, increase the number of followers, maintain consumer loyalty, or attract new consumers. After that, create a Key Performance Indicator (KPI) that can measure the success of achieving marketing goals. For example, the marketing goal is to increase brand awareness, the KPI can be seen from impressions, reach, increasing followers, engagement, and others.
3. Choose the right media
There are many social media that influencers use. There’s TikTok, Instagram, Twitter, Blog, YouTube, or Facebook. For example, your target audience is millennials and Z generation, then Instagram and TikTok can be the right media choices. Because both media are very popular in use today.
4. Set a budget for the campaign
As mentioned above, influencers are divided into several categories based on the number of followers. Usually, the more followers you have, the more fees you have to pay, and vice versa. If the budget is not too much, you can start with nano or micro-influencers. Because the budget is lower, you can partner with more than 1 nano or micro-influencer for a wider reach.
5. Choose the right influencer
The influencers you choose are very influential with marketing success. Therefore, you have to choose the right one, don’t be famous. How to choose influencers can be by:
• Adjust the budget (to select the level of an influencer)
• Appropriate or not with your product and target market
• Ensure that the image that is built is positive
• Intensity in sharing content is quite good
• Engagement is good. It can be seen from the likes and comments.
6. Organize and run a campaign
After the 5 things above have been completed, you can start compiling and running the campaign. Usually, promotional content is created by influencers, but you can give a brief about what points should be mentioned, product knowledge, CTA, discount code (if any), must be uploaded on any social media, and so on. So, you have to explain in detail about the campaign.