Along with the rapid development of technology, digital marketing trend is also more dynamic development. Here are some digital marketing trends in developed countries that are importantly listened to by a lot of dental clinics in the country as stock to enter the global competition to provide excellent dental marketing experts services.
First, social media is a thing. For social media affairs, dentists in some countries may not be too behind compared to dentists in developed countries. However, it shows that dental clinics in most countries, especially in Asia, still use social media only as a means of distributing their content.
Social media has not been optimized as a two-way interaction medium between the dentist and the people that may be a client or potential client. Instead, dental clinic optimizes their social media to interact more with the public, for example by providing an e-book for download, or an invitation to an online seminar or webinar.
Through social media, dentists can also recruit or relate to the media if there is new material to be conveyed. Dentists in many countries need to be immediately aware of the enormous benefits of social media for the development of their business.
Secondly, SEO is becoming a popular tool on the internet. Today, search engines like Google are the mainstay of everyone who wants to find out something. Any question there must be an answer on Google. This condition must be visibly seen by a dental clinic in some countries as a business opportunity.
Every dentist should popularize itself in cyberspace so that it can be easily found by potential public candidates. The road to the world-famous internet is by utilizing Search Engine Optimization (SEO). This trend is already underway in developed countries, where dentists are willing to spend their money to hire SEO consultants.
Third, microsites complement the dentist website. A dental clinic that has a website become common everywhere. However, the trend that occurs in developed countries is quite interesting. There, a medium to a large scale dental clinic is not enough to have a website only. They also create a microsite to showcase the specific information that each practice group engages in.