Digital marketing trends are now starting to be known among the public, especially among business people. Ease and effectiveness are also the reasons why they choose to start switching to digital. But what exactly is digital marketing? Digital marketing is a promotional action, both to advertise a brand, product, or service utilizing digital media. But did you know that digital marketing has been around for a long time? You need to learn more about King Kong marketing agency to understand it better.
The term digital marketing is just getting crowded along with the increasing use of the internet. But it turns out that digital technology has been used since 1910. At that time there was a radio station that broadcast live opera performances from the Metropolitan Opera building in New York and could be heard by people in several different locations in New York using earphones. The development of computers and the subsequent birth of the internet broadened the notion of digital marketing. Internet-powered digital marketing is on the way to reaching billions of people at lower costs than ever before. Unlike before the internet, digital marketing activities are no longer one-way.
The main benefit of digital marketing is ta wider target market you can reach for much smaller cost and in much better scalable forms. You can reach the whole world (provided you can meet the demand from all over the world) at a much lower cost by using a website. But keep in mind, this convenience is also obtained by other business owners including your competitors.
To outperform competitors’ websites, you still need to do better promotions than your competitors. There are 2 kinds of “promotion” that are commonly done by website owners, namely SEO or Search Engine Optimization and Advertising. Both methods are equally costly. Similar to the era before digital marketing, whose budget and promotion methods are more effective will win the competition.